Gift and Loyalty Cards

by Avant-Garde

Turn your customers into a profit center as well as a source of referrals with our popular AGMS Gift and Loyalty Card Programs. Upgrading from outdated paper certificates to electronic gift cards give even the smallest merchants the ability to expand their customer base, increase their average ticket, keep customers coming back, and most importantly doing it without worrying about tracking redemptions. Easy to implement and effortless to maintain, the AGMS Gift and Loyalty Card Programs include detailed reporting, customizable card designs and excellent pricing.

Benefits of Gift Cards

• Open doors to new customers
• Retention! Retention! Retention!
• Cardholders expect retailers to offer gift cards
• Increase profits
• If you don't sell gift cards to your customers others will sell them and will take your business with them
• Increased sales
• Retain full face value - no cash back
• Consumers often spend more than the card's full face value
• Merchant retains any unused balance (subject to state laws)
• Security - cards have no value until activated, plastic cards are harder to counterfeit than paper certificates
• Reduced costs - more efficient and cost effective than paper
• No "back room" accounting - reports generated automatically by Avant-Garde Gift Cards

Facts and Statistics

• Capitalize on impulse purchases - switching from paper certificates to plastic cards can result in a 200% growth in related sales because they are more visible and widely publicized everywhere
• 51% of consumers who receive gift cards spend more than the card's initial value (National Retail Federation)
• The gift card industry has grown to be a $35.5 billion industry and will surpass $5 billion by 2010 (MarketResearch.com "Packaged Facts" report 2006)
• Consumer spending is 6% higher for companies that offer loyalty card programs (Loyalty Monitor study by Total Research Corp. and Custom Marketing Corp)
• Increase average purchase and visit frequency by over 25%
• Run your Gift and Loyalty programs on one card
• Track purchase behavior for marketing purposes